The goal of the release notes is to inform our users about the latest new features and improvements. It helps them enjoying our products and is an important reason for many to stay with us. We’re constantly improving our products, based on feedback we get from those same users.
Without the release notes, many users might never know about these features or improvements.
Several steps in order to share them with our user base:
👀 Check the internal release notes for the full context
✍️ Write an external version of the release notes. Here’s a video with tips and tricks:
Create a list of users that are subscribed to our release notes. Here’s how:
Open the Support section
Switch to Users (button on the right side of the screen)
Export the list with Users (spreadsheet)
Filter for Language, Status, Type of Organisation, Subscription on Release Notes
Save First name, Last name and Email in a separate sheet as a new list
Import that list in HubSpot
🖌️ Create an email in HubSpot with the localised version of the external release notes
🚀 Sent!
0 Comments